decision making: the consumer decision process model

decision making: the consumer decision process model

The consumer decision process model is needed recognition-search for information- valuation of alternatives- purchases- consumption-post-consumption evaluation.

The first step is the need recognition and problem awareness is talk about why did you make the decision. Taking me for the example, if I made the consumer decision, the first thing is why I make this decision. For example, I made the decision about the study ms management in NTU. The first thing is why I want to study postgraduate and why I want to study in the UK. The reason is studied in UK just one year. It can save time and save money. The other reason is UK is a traditional country and has the highest quality education. These reasons are about UK. Sometimes we also have some personal reason. For me, my father wants to me to help him to manage the company; therefore, I want to study management in the UK, which can give me a high quality education. In this step, we need to think why we want to make this decision. Then, we can get the various reasons, like internal reason or external reason.
The second step is the search information. This step is talking about the why, where and how. For me, I just think which place is suitable for me. Firstly, I choose UK result in the length and quality. Then, I want to choose the school can make the direct course without a business background. Using these two reasons, I find the NTU. The course is most suitable for me.
The third step is the evaluation of alternatives. This step is about the criteria did you use? For me, I think the cost is an important part, because I can get the postgraduate and learn English with less money. This step always talks about the influence on people.
The fourth step is purchasing. What factor result in you chooses? It is a main process in this step. For me, I need to help my father; therefore, I need to study the management. This course just one year and cheaper than others. So I pay for it.
Consumption is fifty steps. This step always talks about the when the customer use the consumption how they feel and engaging. For me, I learn a lot. Firstly, my English improves quickly, because I live in the English speaking country. Secondly, I have learned a lot of management theory and some useful management skill. Finally, I save the money and get a quality education. Therefore, I gain a lot from this course and feeling good.
The last step is post-consumption. For me, I haven't finished it. So, I guess I will post the quality and value of consumption of others.
This is what I think about the consumer decision process model. I will find more evidence after class.