How to keep my loyalty?

 

 

When I review these blog, I am trying to find out why I keep my loyalty? Firstly, I think is nature choose, which means I am a person who don’t like to change. Therefore, I may buy same thing in same brand. For example, I always buy the daily food in Tesco. Secondly, I think the companies need to keep my satisfaction to keep my loyalty. For example, I am a loyal customer for Argos before, but their staff very impolite with me, then, I feel dissatisfaction with Argos to change my loyalty. Thirdly, I think the brand need to improve their brand image to keep my loyalty. I am loyal customer for Tesco, when I want to buy a juice, then I choose the apple juice of innocent. I think the juice of innocent is a good product, because price is reasonable and taste is good. The most important thing is innocent give their 10% profit to charity. I feel this brand has the strong brand image, and then I become a loyal customer for this brand.

As these three points, in my mind, if the marketer can satisfied my required, I may increase my psychologies commitment to become a true loyal customer. Therefore, I think keep the customer satisfaction is really important. For example, I really like Tesco this brand, because their location, price and service quality. Therefore, I am a true loyal brand customer for Tesco. Tesco has some useful strategies for keep their customer loyalty. For example, I can have the Tesco membership card if I apply it. If you have the membership card, you can collect the point from you purchase, then you can use these point for next purchase. Moreover, you also can receive the vouches for promotion. These strategies can make you feel the service quality and you know you are special customer for them. If you have any questions, you can ask them online, and then they will help you solve it. Tesco also use different type shop for their customer. For example, you can book the goods online. It will help me to save time. I think this is why I am loyal this bran. They also give some promotion for their products. For example, some fruits and vegetables which are only have 3 or 4days can be tasted, Tesco will make the promotion for these products. You can save money and you also think they will not sell you the expired food. Besides, Tesco make the packaging products. For example, the deal meal, which is about one bottle water, one sandwiches, and one snacks. In this packaging, you can save more than 30p. I like this packaging, because if you buy the sandwiches and water, you can get the price decrease and also get the free snack, which makes you not only feel the products have quality, but also you get the preferential price. I think this is good for customer. I feel really good when I shopping in Tesco.

 

Therefore, if the companies want to make their behavior loyal customer becomes an attitudinal loyal customer. I think the companies need to think three main strategies for keep their customer loyalty. Firstly, how to keep their customer satisfaction? For example, marketers need to train the staff. Secondly, marketer need to think which kind of promotion is more useful. For example, if a retail brand has the promotion every day, but one day they stop their promotion, they may lose many customers. On the contrast, if the brand really cheap than others, how can make your customer to believe your products have the same quality. Finally, companies may need to improve their brand image to give their customer strong psychologies commitment.