The analysis of what kind of customer I am and lecture review

The analysis of what kind of customer I am and lecture review.

 

As a company, they may have different kind of customer. But the loyal customer gives 50 percent of value for one company. Therefore, a lot of companies pay more attention to loyal customer. I am a loyal customer, which means that I always buy the same brand if I trust them.

In this blog, I want to describe why I want to be a loyal customer. Firstly, I want to explain what factors influence my decision. The cultural factor, social and group influence and economic is three main influences my decision. For example, when I was a little girl, my parents always told me that don’t go to the street market to buy something because they have lower quality. Therefore, this is family influence on me. When I grow to an adult, I may go to the supermarket rather than street market. Another example is that my reference groups have strong influence on me. For example, I don’t like Zara brand before because I think their clothes have different level of quality and style. But my friends like it. When we go to shop, we may often go to Zara, then I have purchased one time. I feel that one quality is good and I like that style. Then, my friend encourages me to purchase again. So, I go to Zara again and bought something again. The price is cheaper than other Chinese brand and the quality is same. So, I become a loyal customer of Zara. The other important reason is Zara have new products every week. So I always can find something new in Zara, I can have the same clothes with my friends.

The individual psychological factors are a main factor to influence my decision. Firstly, I may have the different motivation for products. So, the reason for why I buy this product is also different. For example, I am a loyal customer for Tesco because I buy the daily product in Tesco every day. I need these products in my daily life which it can become my motivation to go to the Tesco. The Tesco has lower prices and more near my flat, which can help me save time and money. Besides, the reason I buy luxury products is getting self-actualization, because I want to reward myself. Therefore, when I earn money I may buy luxury products. I am a loyal customer of Chanel result in they don’t have a lot of new product and they make their product more classic than others. As we know, the Chanel product is quite expensive, so I cannot buy frequently. I want to reward myself, but I don’t have enough money. Therefore, I buy it not only makes me feel better, but also have the high quality for collecting.

Besides, I may have my own trait for purchase. For example, I don’t like to watch the advertisement. Because I have worked in Television station and know some secret of advertisement. The advertisement always exaggerates the trust. So, this is personal dissonance for their make decision.

I also want to think about the satisfaction of the customer. For example, I was a loyal customer for Argos. When I am coming to the UK, my friends suggest this shop for me. I feel good at first. But, when I buy a cleaner and something wrong, I go back to change one. The staff angry with me and speak aloud. She goes to find another one, but they don’t have stock anymore. So, I need to book online and wait 5days. I think its ok and ask how to do it. She began to angry with me. I feel uncomfortable. Although finally I got a new one, I may change my loyalty for Argos. The dissatisfaction of service makes me change my mind in Argos. Although I need to spend more time to search product if I change my mind result in the Argos have various products, but my feeling tells me don’t to go back to Argos. In my mind, I think if the manager can keep the customer satisfaction, they can keep a part of loyal customers. For me, I am a loyal customer of Zara, if they don’t do something to make me feel disappointment, I will keep my loyalty for Zara because I don’t like to change and it can reduce the risk.

In the next blog, I may talk about the different types of loyal customer.